Everyday, I probably read more than twenty blog posts. Now granted most of them I found on Pinterest and no I do not have a problem. My friend Kathryn now there is a girl with a Pinterest Problem. Either way I really enjoy reading other bloggers work. It not only is fun to read but gives me insight on how they use their voice in writing. I get new ways to express my voice by reading other bloggers. I have had the pleasure to read content from some pretty amazing writers out there. Keep posting you awesome bloggers because without you I will no longer have such great inspiration. I do have to say I have read a few flops along the way as well. That is where I got the idea to write the 5 reasons I did not ready your blog post
Over the years as a blogger you find people that you really like as a writer. You come to think of them as friends. Similar to how middle aged homemakers watch their stories in the middle of the afternoon and talk to the TV like they’re friends with the characters. I have come to feel that way about certain bloggers except when I ask a question I get a response most of the time.
I have been wondering for the past few months what was it that initially drew me to the bloggers I now consider my friends, Like Danielle at The Frugal Navy Wife or Abby from Just a Girl and Her Blog. I have met several other amazing bloggers but Danielle and Abby are probably the most recognizable to most blog fans. Look at me yammering on and not getting straight to the point. I have thought about this for a considerable amount of time and there are distinct reasons why I was drawn to their blogs and not others. It may even be that you have the most fantastic looking pinterest post but once that I am on your blog the first impression does not impress me at all. It can even be something as random as I don’t like the type style you used when writing this article. So I have come to realize that there are 5 distinct reasons your content did not appeal to me.
If you want to increase your followers and lower your bounce rates, consider using the following guidelines. 😱🤯🤑
If you really want to make a good first impression don’t forget to visit my blog post on How to Make A Good First Impression with Your Blog. (CLICK HERE)
5 REASONS I DIDN’T READ YOUR BLOG POST
1. E-mail Subscriptions/Pop-ups At Entry
Come on people I just met you and you want me to subscribe to your blog without any prior knowledge of what your all about. I think that is asking a lot of complete and total strangers if you ask me. If I just clicked on your article it means I want to read it because there is information that can help me out with a problem I am having. It is not an invitation for you to pounce on me and say SUBSCRIBE, SUBCRIBE, SUBSCRIBE! Give me some time to read before you pounce at least. I personally have nothing against pop ups and call to actions but like my mother always said, Timing is Everything. I can’t tell you how many times, my finger in a fit of rage goes straight for the close button because you showed me a pop up before I was ready. Most of the time I don’t even come back after that. You have lost me as an audience member by this point. You should at least have it so your subscription pop up does not trigger until I am 75% done with the article. Even better is to ask me to subscribe when I start to explore other parts of your blog.
I have read many marketing books in the past ten months and even have taken several marketing classes to receive my associates degree. What all the marketing experts will tell you again and again that the more clicks it takes to get to your product, the less likely the consumer will continue clicking to where you want to lead them. Even if you don’t have a product your product is your content itself. If you want people to read what you have to say you have to be your own marketer. For me personally if I have to click more than two times to read your post you have more than likely lost me. I am not going to say that 100% of the time I give up but a good portion of the time I do.
Notice: if your tweet takes me to any of the following places before your blog post, I won’t click it.
- Google +
- FaceBook fan page
- Pinterest pin
I understand you are trying to drive and measure traffic, but it won’t be from me. This could be because I have used the same tricks to drive traffic and realize what they are doing right away. Oh the curse of being in the know but I am so glad that the public does not think like a blogger. Otherwise us bloggers would be out of a job.
3. Not Mobile Friendly
I literally do 95% of my blog research on my phone. I love my phone and could not blog without it. It is so easy to just ask a question and find the information on my phone too. It takes half the time it would my computer. Yes, I’m a millennial one of those cranky stuck up bitchy kids you have heard so much about. That said I probably rely too much on my phone but hey I’m young don’t hold it against me. Now back to what’s at hand if I have to push the screen back and forth to finish a sentence because it looks like it was written on the backside of an index card, I will get frustrated and leave. Google penalizes sites that have not been optimized for mobile devices. Please, please, I beg you for my sake and for the SEO rankings of your blog, make your blog mobile responsive.
4. Too Long and Visually Boring
There is nothing worse than clicking on a blog post and to only have been given big blocky chunk of text to read. Just don’t people it is like one of the mortal sins of blogging. It is a death sentence for your blog traffic. The world we live in is visually stunning make sure your blog abides by these rules. Make it visually stunning without going overboard. There is a big difference between tasteful and having your blog look like Clark Grizzwold decorated it himself. Don’t forget that if you write a novel instead of an article your readers are likely to lose interest before they reach the end. If you have a lot to say about this topic write short articles that build upon each other. Building upon your previous work is great when your content was a success because the next installment will likely get twice the readers the first one did. So remember, brevity is best and break up your post visually with pics, titles, quotes and some white space.
5. Too Busy
Conversely it looks like some of you just discovered your tool box on your WordPress post creator. Colours, shapes, sizes, videos, pics, quotes. You know just because all those things are available to you, doesn’t mean you have to use every single one in every post. Remember that too busy can turn people off too. It also becomes very unclear to the reader what the most important message is that you are trying to convey because you’ve marque’d with flashing lights everything.
Make your blog as visually appealing and reader friendly as you can. What good is having great content when your reader’s first impression of your blog makes them bounce out before having read a single word.
Remember these 5 Reasons I Didn’t Read Your Blog Post because they apply to most of the general public that reads on the internet or uses Pinterest. Blogging is a hard profession but trust me just like anything worth doing it get’s much easier with practice. It has taken years to get to where I am now and I am still not satisfied. I think that if you strive for perfection as a blogger you are going to fail because blogging is messy and imperfect. Don’t let your blogs imperfections get you bogged down. I had to let go of being a perfectionist to truly appreciate the career I have decided to take. If your blog is a day old or 5 years old remember these rules and you are sure to go far. Dont forget the 5 reasons I didn’t read your blog post now you’ll regret it.
Don’t forget to subscribe to our mailing list so that you can stay up to date on all things PiecesOfFrost:):):):)
What makes you bounce out of blogs before you have read a single word? Tell us in the comments below.