The 7 Sins of New Bloggers! Recently I have been getting questions about blog success. Many have simply asked is it even possible to have a successful blog in this saturated market. Firstly the blogging market is not so saturated that there is no more room for success. From my experience over the past year and a half I can assure you that everyone can have a successful blog when done in the right way. However there are many reasons why your blog could be failing. Below are the seven majors sins bloggers make when starting to blog.
1. Do not Expect Success overnight
I have been accused of this before by my mother and she was right at times I can be a very impatient person. We all have things we want now. It has to do with the fact that instant gratification is literally at our fingertips nowadays. My grandfather did not have nearly as much instant gratification as I have growing up. Because of our need for instant gratification we expect that our audience appears overnight. Audiences take time to grow just like your favorite flowers in you front yard. Cultivating Audiences is very similar to plants. I can be hard to get heard in between all the knowledge that is on the internet. Something is being published every second of the day. There are probably thousands of blogs in your selected niche but don’t let that discourage you. Even if you write the best content on Earth you will not be successful if you do not spread the word about your content. You must take success by the bootstraps and reign it in yourself.
You need to build and grow your audience, show to your visitors that you are consistent in posting content. This helps to build trust between your audience and you. Distribution networks are a great way to get information out about your blog like E-mail lists and social media. If you haven’t already view my articles on how to explode you blog with traffic by using Pinterest. Audiences take time. Do not expect to have thousands of visitors a day by next week not even next month.
2. Don’t be afraid to tell people about your blog
Many new bloggers hesitate on spreading the word about their new blog. Most think that there blog is not presentable yet. They need to finish a few more things before they get more readers and comments. Only upon reaching success to they start to spread the word about their blog.
The simple truth is that it works in the complete opposite way.
These new bloggers have it all wrong. You do not to be perfect to spread the word. Simply say that your blog is new and that I am still figuring out new things. The people closest to you will probably adore your blog and they don’t even care about the imperfections. My family didn’t even realize how messy and imperfect my blog was a year ago. They were just so proud that I made it all on my own. It is false logic to think that your blog will become uber famous if you don’t tell a living soul.
3. Do not be afraid to finish a post
Recently my friend Kathryn asked me how I manage to write and publish so much material in a week. My answer was that I write about what I live every day. I write about Asperger’s Syndrome which is something I have had all my life and I post jokes and quotes that have helped me over the years. I write about my life experiences, what inspires me, and what makes me feel better after a long day. My goal with my blog is to leave my reader in a better mood than when they arrived.
Kathryn then asked whether she could create a successful blog too. She also said that I love write to but I always have this feeling of dread, when I think about sharing my work with the world. So she keeps her work hidden from the world and only shares it with the people she trusts most.
Bloggers who are too afraid to finish a post simply need to suck it up and face their fears. Setting a schedule with deadlines usually helps get over this fear. The deadline may not necessarily be set in stone but you should still try to adhere to it and finish what was started. Your post doesn’t need to be perfect. Blogging is imperfect by design. Part of the beauty of blogging is that a blog is personal, personality always includes imperfection
4. Thinking their job is finished with publishing
I know multiple bloggers who have superb content but no one know that their blog even exists. If you have been under the disillusion that your job is finished after you press publish you are highly mistaken. It is like an undying myth that content is key to success. Content is important but marketing and self-promotion are key to success.
As a blogger you are responsible for creating content but do not forget to promote what you have written. You are responsible for the marketing of you blog even when you have become so famous you are a household name. Both content and marketing are necessary whether famous or not. How else do you expect to get an audience by search engine results, I don’t think so!
5. Don’t think that your blog is for you not someone else.
If you want to just write for you own enjoyment that is fine but don’t expect to have an audience that could fill more than one convention center in a day. If you want an audience you have to write for you audience. Create content that is appealing and wanted by your target audience. People will not consume your content to do you a favor, not even you Best Friend or Family. People tend to be drawn to content that gives them information about their interests. In a world of oversaturation of content and instant gratification you need to cater to your target audience if you want them to keep coming back time and time again.
6. Don’t Think Blogging success is solely about writing
In a way people are right about this misconception. Writing is key to an extent but podcasting, filming, etc. are just as important. Blogging depends on the technique behind the blog as well. Optimizing your blog (layout, design, etc.) Don’t forget your ever present friends networking and marketing either.
In the world today blogging is a profession and this profession has almost nothing to do with what we think a “writer” does. You are not Hemmingway or Mark Twain. There are numerous bloggers who don’t even dream about publishing a traditional book. The success of your writing as a blogger has nothing to do with the perfection of your prose. Your success is solely measured by the size of your audience.
7. Don’t think that blogging is a one way street
Successful blogging is also about building connection to your readers. It is your job to not stop your work at hitting publish and then self-promote your content. If you find and have an audience that shows interest, readers who are commenting and willing to connect with you. You need to make sure that you are there to answer and reply to your readers. Not commenting stops the interaction and you miss out on great opportunities. I should know I took a whole month off in August and my audience that commented regularly left and did not come back. Comments add value to your post. In some cases the comments can be better that the actual article.
Blogging is fun and well out ways the cons but blogging is much more fun when you blog for an audience that for your own interests. You can still be successful in blogging today but to obtain an audience, social shares, and comments takes time and effort. You must work hard every day if you are going to be successful in this field. You have to claw and scape your way to the top. Somedays it feels like you take one step forward and ten steps back but it is all a part of the profession. If you are going to wimp out after a few fumbles, you are not meant for this. God forbid the first time you get the white screen of death. Are you going to panic and act like I can’t fix this or are you going to rise to the challenge and do everything in your power to get your blog back up and running? Blogging seems like a breeze but it can be as difficult and high stress as any other job can be at times. Blogging is a profession that makes me happy and gives me the ability to travel at a moment’s notice. That is why I keep at it and face the odds. I believe that you have what it takes to beat the odds as well. If you refuse to give up there is no way you will not be successful.