I’m pretty sure you clicked on this article to learn how to plan you blog content and improve your productivity as a blogger. I am here to tell you that you are never going to stop finding ways to improve your productivity and make the process of blogging easier. This is due to the fact that bloggers keep getting smarter and the fact that technology keeps getting better every day. News things are being made all the time that are targeted towards bloggers like you and me. I am here only to help impart what has helped me over the years when it comes to planning my blog content. I hope this helps and I am glad you took the time to read my blog.
How I Plan Blog Content Like A Boss
I have been blogging for three years now and I still learn something new or something that makes my blogging that much easier to do. Today I am going to share with you something that has saved my butt the past two years. I am talking about planning out a moth ahead what I am going to blog about this month. I am sure you have heard other bloggers talk about content planning. You may even have purchased a content calendar for your blog on Amazon.com. This is all perfectly fine and I applaud you for your hard work. I was really surprised that this really does work. I was amazed how much more productive I was once I had a month of work planned out ahead of time. It reminds me of when I was in school and the teacher would hand you a syllabus at the beginning of the semester. I knew when each assignment was going to be due for the next four months. That is what I think of when I am scheduling my content for the month. It’s like I am writing the syllabus for my students except I fulfill the roles of both teacher and student with this syllabus. I plan everything from the posts, quotes, jokes, recipes, and social media posts a month in advance. If you are wondering how I personally plan every month then you have come to the right place. I may do it differently than the other bloggers you have read about but I basically follow the same principles.
- Figure out your posting schedule // First you need to think critically as to how many times a week you can manage to post a fresh piece of content. The amount does not really matter as long as you at least post something once a week. Other than that it is all up to how ambitious you are and how much free time you have. I am lucky in that I have enough freetime right now to post five times a week. That does not mean that it is always that way. There are weeks where I only post one article but that is okay in my opinion. As long as you are thinking about what to write about no one can blame you for procrastinating. Once you have mulled it over and have decided the times you will post something, you need to stick to it because consistency is something that helps to grow an audiences trust. They can count on the fact that you will be there to post something new at those times of the week. Another thing is once you know what times of the week you are going to post something new you do not have to pull something out of your hat at the last minute because you have a set time that your content needs to be ready.
- Choose your preferred planning method // Do you like to use a planner you can hold in your hand and write in or do you prefer something more digital. I personally have three different planners for my blog content. My first is a college notebook sized daily planner that shows the month and weeks seperately. This is my master calendar and I keep all of my appointments, blog articles, and things to do in it. Then I have a separate planner that I got at Michael’s at one of their clearance sales for a song. It is a to do list planner that is designed by create 365. I use it to write down all of my article ideas and inspiration that I think of on my own or find on Pinterest. Then I use a WordPress plugin content editorial calendar to stay doubly on task. Between the three methods I manage to get something posted every once in a while (wink-wink). 😉😉😉
- Schedule your monthly posts // I try to have an array of different kinds of posts that fit the needs of my different kinds of audience members. I will try to at least have one item each week that meets each of the categories on my blog. You may want to go a different rout it really does not matter as long as you are posting. I always have one post every day of the week. Granted they are only images but that is besides the point. During the week I will post one joke and one quote every day of the week. That right there saves me a lot of trouble to my content problem. I can knock out the month’s quotes and jokes in one afternoon. You may like other blogs post a traffic report and monthly goals at the beginning of the month. I personally put that kind of information in my newsletters. I feel like it is kinder to only bog down my loyal followers with the knitty gritty of my blog.I do hear but don’t know how true it is that people really do read that kind of article on their favorite blogs.
- Check your calendar for any upcoming holidays // While planning out each month I keep in mind what holidays are going to occur during this month. At the end of the month of March this year is Easter. I planned content accordingly. I made at least three different Easter Posts this month to appeal to my target audience. It is really hard at times to act enthusiastic about holiday posts though because it is really hard to come up with something original in a world full of crafty mommy bloggers. I usally find something that is not crafty but still fits the holiday bill. If you are a DIY and craft wizard more power to you. Take your holiday decorations to new heights just don’t make me have to do the same. f
- Schedule out any collaborations/sponsored posts // These kinds of posts are you most important and have the potential to make you more money than any of your other posts this month. You most of the time have a strict deadline to create and post such kinds of content, so make sure to think ahead and plan accordingly. I have to be honest I have lost money because I did not post within the deadline. What can I say I’m not perfect and if you think you are you got a long and hard road ahead of you.
- Build upon previous posts that did well // IBuilding upon your previous sucesses is a good idea. It is something that I don’t take lightly. When I strike gold I always try to hit it a second time in the same area. If my readers enjoyed the topic who am I to judge, give the people what they want. I know it sounds cliched but why fix what ain’t broken. If your audience wants to learn more about east asian art then by god give them east asian art. If they want more tips on getting over their fear of speaking to large crowds then you give them more tips on speaking to large crowds. When I build on a topic that was a success for me in the past it usually pays off tremendously.
- Browse Pinterest // I Pinterest is one of the greatest places to get inspiration for new blog content. At least five of the twenty post I make in a month have been inspired by the hours I spend on Pinterest. Pinterest is a visual search engine it is so much more than a social media platform where you share every meal that you have had in the past six months. I hate those people what about you. I am not trying to rag on you food bloggers but yeah you know who you are (anonymous food blogger who I dare not mention). Pinterest connects people to what they are looking for in a way other search engines cannot. Appearance really is everything when it comes to the internet. If it does not appeal to a person on the web visually the chances of them reading about it are drastically lowered. If you ever have troble coming up with enough articles for all thirty days of the month don’t hesitate to look on Pinterest.
At the end of the content planning process, you end up with at least 15 or more posts scheduled for each month give or take a few sponsored opportunities that may come up throughout the month for you. Some months it is more difficult to come up with content than others, but planning ahead gives you plenty of time to decide, it is so much easier to plan your content in a calendar and be able to write your posts further in advance if you so choose. This is something I learned the hard way but I swallowed my pride and found that it actually is easier to plan in advance instead of working on the fly.
How do you go about planning blog content? Feel free to let me know your process down below in the comments. Also Don’t forget to sign up for our newsletter and stay up to date on all things happening at PiecesOfFrost.