Tailwind Grows Your Blog Astronomically month after month. When it comes to sharing your blog content with the world, Pinterest is number one. It can be thought of as a social media platform but I consider it a visual search engine. It is champion at placing your content right into the hands of your audience. It is organic too, meaning that people visit your content of their own volition. They are not drawn there by advertising nor have you bought traffic through the use of bots. Another fantastic quality of Pinterest is the fact that people do not have to follow you to be exposed to your content. If you are trying to make a living online whether through e-commerce or blogging, Pinterest should be your number one choice to grow your presence.
We’ve gone over (The Daily Pinterest Formula to Explode Your Blog Traffic) and (The Secret to Pinterest’s True Potential) before, but today I’m here to tell you about a tool that can make this happen in half the time.
Mentioned before, in our post about The Daily Pinterest Formula, I talk about how I used to spend no more than 5 minutes a day on Pinterest. I would spend time creating a new image and then pin it to Pinterest one time. Then, I was done and ready to move on to my next article.
I have beaten myself up about my past mistakes. It was a bad strategy but that does not mean we all can’t learn from my mistakes. Pinterest was my and is my main source of traffic but the amount of traffic is drastically different. The only thing that comes second to Pinterest is Instagram, but that is for later posts. I felt that there was more I could be doing to get visitors to my blog. It is a question I still ask myself. Just like you can’t have enough luggage, you can never have enough traffic to your blog. There is always something that you could be improving or streamlining to attract visitors.
Since no two pinners are on Pinterest at the exact same time, and many pinners visit multiple times a day, defining a time to pin can be very difficult. Through reading countless articles on increasing traffic through Pinterest, I came across bloggers who were posting pins 20 to thirty times daily. This would be tireless work for me and I would have no time for writing new content. I knew there had to be a better way.
Let me introduce my new best friend.
Every bloggers traffic dream
The incredible, the amazing, the stupendous, Tailwind.
Tailwind is a desktop application that lets you mass pin and schedule pins for the foreseeable future, up to several months in advance.
It is not a free app (about $9/month), but keep reading to see how you can try it for free.
I was recommended to use Tailwind many times before actually doing so. My blogging friends talked about it like it was a miracle sent from heaven above. When reading about getting more traffic, many of the articles I read would mention Tailwind as well. After about of month of nagging, and reading about it in several articles, I bought the program. This however came with more questions than answers. This is what we are going to discuss today, Tailwind and the many questions that arise about it’s functionality.
I will walk you through the basics of Tailwind to explode your blog traffic at an exponential rate. At the same time allowing your blog traffic to grow with very little to no effort.
Using TAILWIND without Buying upfront
First let’s get you Tailwind for free. Does that sound good to you? If you make an account using this link you’re going to unlock 30 days of Tailwind for free. Try it on for size, see if you like it. trust me you will, and let Tailwind work its magic.
After creating your account in Tailwind, you’ll want this tool to make your life that much easier. You will want the browser extension for Tailwind. Having this extension will let you schedule any image you come across on the internet, including your blog’s images, automatically. You can find the extension download link under “Publisher” -> “Drafts” on your Tailwind homepage. It’s completely free and saves you tons of time, why would you pass up on such a great tool.
After installing the Tailwind extension, go to Pinterest and bulk pin directly from within Pinterest. I bulk pin directly from Pinterest because the Tailwind extension is designed to make doing so as easy as eating a piece of pie.
Selecting Pins By Bulk
First open your Pinterest profile and select the board you would like to select Pins from. After selecting the board click on the Tailwind extension you downloaded earlier. Now go wild and select as many pins from the whole social media platform. To add them to your Tailwind drafts don’t forget to use the Tailwind schedule button that appears when you hover over a pin. Select schedule instead of Pin It!
Once you have selected a pin and are directed to Tailwind by a pop up you have the option to save it to drafts and schedule the pin at a later time or you can schedule your pin right then and there.
Insider Tip: Select your pins by their topic and category. Personally I break down my pins by their subject so when I am ready to schedule my pins it makes it much easier to do so because like pins are together. When like pins are together I can simply use the same information on all similar pins. Do not think that pinning only your pins will help you. Pins that are successful from other people that are repined to your boards can help people to look at your profile and boards. Thus driving traffic to your blog as well. Pinterest is about providing for your audience an experience that will want them to come back time and time again. If you can create a place for your audience where all of their needs are met they most definitely will follow you and stick around.
SCHEDULING TO BOARDS
Once you click on “Go Schedule”, a new page will pop up asking you where you want to pin those pins. You want to make sure that all of your selected pins go into similar boards. You can put a pin into several, one, or all of your boards. You simply just have to press the button that says “Add Board to All” or individually add them to specific boards by typing the board names under each pin.
Placing Intervals Between Pins
An awesome feature that is unique to Tailwind is that it has the ability to set pins to post at intervals throughout the day. This is an awesome feature for me because I am a member of several group boards. Many of these boards have rules about how much time there should be between posts. This saves me the trouble of being kicked off of a board because of how many pins I post in a set amount of time.
The down side is that you have to set the interval for each individual pin. This is bad for people like me who post up to five hundred pins in a week. This can make it tedious at times but it is well worth your time. My pins usually have a five hour interval. Two days was too long and an hour was two short. Five hours works perfectly for me but you might be different. It all depends on where and how many times you post in a day. You have the options to set your pins as little as ten minutes apart to over 90days, it is all your decision. Intervals will allow you a nice preview of the pins your are posting , and when they will go live so you are assured that your boards will not overflow in a short amount of time.
Insider Tip: Use the Tailwind feature Board Groups. Board Groups save you time by saving a group of boards so you do not have to type every single board you want to include your posts in. You can find this feature by selecting Publish” -> and then clicking on the title “Board Lists”.
Once you have finished setting things up for your posts you will be able to view them from inside your dashboard. From there you can rearrange them, delete them, and view their analytics. One cool feature is the Shuffle Queue feature. This works just like the shuffle button on your iphone. It is a really neat feature.
As I mentioned earlier, most bloggers suggest that you schedule pins upwards of 25 times a day. They recommend pinning upwards of 25 times a day because the more you pin the wider an audience you reach in a day. To add time slots in Tailwind, you simply go to your Dashboard and click the Add Time-Slot button. One thing I find exceptional about One thing I like about this feature is that, unless you add multiple time-slots of the same time, you can be assured that only one pin will go out at any given time. This is a good thing because your Pinterest account would start to feel like spam, your audience hates spam even more than you do.
Pinterest is great at analytics, it gives me an idea of who I am reaching. How many people view my profile and posts. It is a very good feature of Pinterest however Tailwind takes this one step further on their website.
You can review your analytics in a few different places on Tailwind. The first is your dashboard. The Dashboard gives you a glimpse of your entire account progress.
Another more in depth place to view your analytics is inside “Track Your Brand Page” -> “Profile Performance”.
Even more you can check a certain boards analytics by clicking the tab “Board Insights”.
You can also check individual pins by using the “Pin Inspector” under the section “Optimize Content”.
Another awesome feature, that is for your viewing pleasure, is the word cloud. You can find the word cloud inside “Monitor Your Domain” -> “Organic Activity”.
I know I have given you a lot of information in a short amount of time. Your head could be exploding from this new information but the best way to learn about Tailwind is to play with it. See what works for you. Tailwind is worth the extra effort and a the price of two coffees a month. Going without two cofees can actually make your blog that much more successful. The methods I have showed you today have taken my daily formula from five minutes daily to an hour every week. I can relax knowing that my presence on Pinterest is not fading because I am not spending every second of the day on Pinterest. I pin multiple times a day with little to no effort. If I had to pin twenty five pins on my own every day, I don’t think I could do it. My blog traffic has risen exponentially thanks to the tricks I have shared with you today.